Madewell Fall/Winter Collection Preview
’70’s looks including the flair and flare
By Laura Carson Miller
You know you can always count on Madewell to serve up cute and comfortable clothing that easily winds up as ‘go-to’ for almost every occasion. Whether you’re heading to work (because mixing business with casual is a real thing) or dinner, a music festival or to meet the parents, Madewell has something fabulous to fit the bill.
Today, July 13, Madewell made a bunch of people very happy (raises hand) when they released a preview of their Fall/Winter 2016 collection, simultaneously to press and customers for the first time. And wowza, I’m both the press and a customer, so lucky me! The preview was sent out via email and posted on Facebook and Pinterest. Rejoice, will ya, because you can pre-order the entire collection by calling 866-544-1937 or emailing firstname.lastname@example.org.
“Denim is at the core of everything we do so when the team and I start to design a new collection, we start with newness in denim details, silhouettes and washes. The denim first approach allows us to focus on the grounding pieces of our girl’s wardrobe. From there we build the collection around what she will wear with these pieces, always keeping in mind versatility and what feels fresh.
Specifically for Fall 2016 we drew inspiration from the 70s. In denim it manifested into cropped flares and higher rises, for the rest of the line we played with texture by layering on suede, shearling, velvet, corduroy, etc.”
– Joyce Lee, Madewell Head of Design