Georgia: Enjoying its Closeup in the TV and Film Industry
By Laura Carson Miller
Georgia in general and the city of Atlanta are doing a booming business. With the announcement of Mercedes Benz moving their US headquarters here from Montvale, New Jersey, while technology company NCR, which relocated its headquarters here in 2009 from Dayton, Ohio, is about to relocate yet again, within the Atlanta area, there is no denying this Southern gem is attracting industry with our international airport, great weather and modern but comfortable vibe.
Another growing business here in Georgia is the movie and television industry, currently ranking 3rd in feature film production behind Louisiana and California. Generous tax incentives, (did you know that producers are offered an additional ten percent tax break if they agree to place Georgia’s peachy logo into the credits?) again along with easy airport access, weather that cooperates most months of the year and the lure of southern hospitality have put us in the cat bird seat, but not without a few growing pains along the way.
The Wall Street Journal published a recent article about the lack of makeup artists, and costume and set designers and how Georgia plans to address the issue with a Georgia Film Academy. Other educational institutions such as Savannah College of Art and Design offer an MA and MFA in film and TV in their Atlanta curriculum. Kennesaw State University hopped on board in 2013 with its Joel A. Katz Music and Entertainment Business program in the Coles College of Business and Georgia State has the Digital Arts and Entertainment Lab to help students fulfill their desires to work within the industry.
Bloomingdales wisely keyed in on the role fashion plays in the television and film business, recently opening Studio Services in their Lenox Square store in Atlanta. “Bloomingdale’s Studio Services facilitates the needs of costumers and stylists. We designed it to cater to the needs of the film/tv and print industry,” explains Bloomingdale’s Director of Corporate Sales & Studio Services Patricia Donohue. “We offer costumers and stylists – first and most importantly, access to Bloomingdale’s fashion – our wide assortment of merchandise. Our Studio team provides an efficient and streamlined process, which enables clients to effectively do their job – select, edit and purchase wardrobe.”
All this really does give new meaning to ‘lights, camera, action’ and hopefully will translate to positive action via new careers and passions, along with an ignited economy, for many Georgia residents.
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